Staging
This is not a new trend, but an ever growing one.
If you've ever been through a "Street of Dreams Home" you've seen that
staging is a key element in the marketing of these homes.
What is staging?
First it is the de-cluttering of a home. Making it look as
spacious as possible.
There are two methods of staging:
1. Vacant Homes: a design qualified person, with a large inventory of
furniture, etc. brings these goods into a home. The home is virtually set up like a
showroom in a furniture store.
2. Occupied Homes: a designer comes into a home and uses the client's
furnishings, etc. Furniture arrangement and accessorizing are key elements.
The designer will often times work with the owner to establish a budget to fill in
gaps, such as buying throw pillows or window treatments.
What does staging do?
It serves two purposes:
1. Staging enhances a home's feel - making it warm, welcoming and stylish. The
first person to be impacted is the agent working for a buyer. Getting them excited
about a property is paramount.
2. Buyers feel much more comfortable and can imagine themselves moving into a home
that is clean and welcoming.
The result: Sales occur.
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